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Today's website owners want to be found on the first page of results. Search engines have to make the decision that your site
deserves that place. While there may be many pieces of the puzzle to accomplish this, the most important is to make sure your
site is "search engine friendly".
Search engines use content or text. They do not recognize how aesthetically pleasing your site is but rather will digest the
content of your site to understand its subject matter. As long as there is good content within your pages, it doesn't matter
where it is - search engines will evaluate it.
Google, Yahoo and MSN (bing) offer three ways to list your site. Local Listing, Natural Listing and
Sponsored Advertising. To better understand this, see a snapshot of
Yahoo's search results for "San Antonio Plumbers"
(click here).
Local Listing or local search visibility is a quick and easy way to get your business to
appear in local online directories. Google Maps,
Yahoo! Local and
YellowPages.com are some examples of
local listings. If you are not listed, you are missing out because local listings are free. Another way to improve your local
listing all at once is to use Network Solutions local marketing
plan (click here)
that starts under $40.00 a month to get a better ranking in local search results.
Natural Listing also known as an Organic listing uses Search Engine Optimization (SEO) to improve your ranking.
Depending on the competition for a search phrase, SEO may cost several hundred a month to produce a good ranking.
What keywords you decide to get rank is paramount to driving affordable and qualified visitors
to your site. If you own a travel agency, generating sales on the single word "travel" will be more difficult and
quite costly than the key phrase "Caribbean Cruises."
We partner with
Network Solutions and other SEO companies who provide
successful internet marketing results.
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Sponsored Advertising also known as Search Engine Marketing uses Pay Per Click (PPC) as an immediate way to get a
top ranking. The cost can be 10 cents per click up to a few dollars per click, but you have control on
the monthly maximum you will spend. You could cap the maximum for pay-per-click allowance at $10.00 a day or $300.00 a month.
When you buy advertising with Google, Yahoo and MSN (bing),
you set the price you're willing to pay for each sales lead and pay only when your customers click through to your site.
For more information about Yahoo and Bing
click here.
For more information about Google call
toll free 877-721-1738 or
click here.
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