Search Engines

Today's website owners want to be found on the first page of results. Search engines have to make the decision that your site deserves that place. While there may be many pieces of the puzzle to accomplish this, the most important is to make sure your site is "search engine friendly". Search engines use content or text. They do not recognize how aesthetically pleasing your site is but rather will digest the content of your site to understand its subject matter. As long as there is good content within your pages, it doesn't matter where it is - search engines will evaluate it. Google, Yahoo and MSN (bing) offer three ways to list your site. Local Listing, Natural Listing and Sponsored Advertising. To better understand this, see a snapshot of Yahoo's search results for "San Antonio Plumbers" (click here). Local Listing or local search visibility is a quick and easy way to get your business to appear in local online directories. Google Maps, Yahoo! Local and YellowPages.com are some examples of local listings. If you are not listed, you are missing out because local listings are free. Another way to improve your local listing all at once is to use Network Solutions local marketing plan (click here) that starts under $40.00 a month to get a better ranking in local search results. Natural Listing also known as an Organic listing uses Search Engine Optimization (SEO) to improve your ranking. Depending on the competition for a search phrase, SEO may cost several hundred a month to produce a good ranking. What keywords you decide to get rank is paramount to driving affordable and qualified visitors to your site. If you own a travel agency, generating sales on the single word "travel" will be more difficult and quite costly than the key phrase "Caribbean Cruises." We partner with Network Solutions and other SEO companies who provide successful internet marketing results.